Rihanna announced via a teaser clip on Instagram that the Savage x Fenty fashion show will return for a fourth time on November 9 and will be available exclusively on Amazon Prime Video. Rihanna – who serves as the executive producer and creative director for Vol. 4,– posted a video with the caption “VOLUME 👏🏿 MF 👏🏿 FOUR 👏🏿” two days ago.
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Following its Emmy award-winning Vol. 3 runway, Rihanna’s brand is staging yet another runway-meets-spectacle featuring its latest styles, performances and, hopefully, tons of famous cameos. In the four years since its inception, the fashion show has defied convention by introducing live music, diverse casting and interactive elements.
In previous years, the show tapped an all-star lineup of models including Bella and Gigi Hadid, Emily Ratajkowski, Irina Shayk and Joan Smalls; as well as performers like Lizzo, Rosalía and Normani. Though details are still to come regarding this year’s line-up, the show will likely include some unmissable names.
“The trailblazing event is raising the bar yet again with a new all-star lineup of models, actors, some of the biggest names in music, and more, debuting the latest Savage x Fenty styles,” a press statement reads. “A seductive fashion fever dream, this year’s show blends Emmy award-winning choreography, style, and music with the hypnotic essence of nocturnal nature.”
The featured Vol. 4 collection will be available to shop at Savage x Fenty and in the Amazon Fashion store on the same day the show drops. The collection is described in the same press release as “an homage to self-expression and personal empowerment… featuring disparate textures, unexpected detailing, and unconventional proportions that come together seamlessly to create a boundary-bending xperience for everyBODY.”
There’s no telling how far Rihanna will carry the show this time, because it keeps becoming bigger and more ambitious. But Savage x Fenty’s goal of delivering sexiness, comfort and confidence for all body types is sure to come through loud and clear. Aside from the celebrity endorsements, the company is well-known for producing comfortable bras, underwear and loungewear at reasonable prices in a variety of sizes.
