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Sabyasachi to be part of Disney’s ‘Create 100’ initiative


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Sabyasachi to be part of Disney’s ‘Create 100’ initiative

Sabyasachi Represents India at Disney's 100th Anniversary

Fashion designer and creative powerhouse, Sabyasachi Mukherjee, will represent the local creative community as a part of Create 100 in honour of Disney’s 100th anniversary. ‘Disney Create 100’ is an initiative that invites creatives from across the world to contribute a unique piece, inspired by their stories, in support of the Make-A-Wish foundation.

The undeniable impact of Disney characters on childhood continues into adulthood. Founder of his eponymous brand, Sabyasachi, took to Instagram to share his gratitude for Disney.

“I grew up with the beloved character Mickey Mouse. There weren’t endless streams of entertainment back then, but Disney was always around. I think the fantastical worlds created by Disney shaped my imagination and made me the designer I am today. It’s my absolute honour and privilege to represent India and be a part of Create 100. It feels like a perfect homecoming,” he said. This September, the couturier will launch the Disney-inspired design, showcasing his unique vision.

The celebration of Disney’s creative journey will include names like Beyoncé, Christian Louboutin, Tommy Hilfiger, Giovanna Engelbert (Swarovski Creative Director), Lang Lang (Chinese virtuoso pianist) and Vik Muniz (Brazilian artist). In addition, personalities from across the globe will come together to create their own versions of Disney comics, movies and more. Furthermore, Disney’s initiative, Create 100, positions them to donate one million dollars to the Make-A-Wish foundation.

The campaign launched a 6-foot structural sculpture of Sorcerer’s Apprentice Mickey from Disney’s ‘Fantasia’ created with Virgil Abloh, and will be revealed at the Royal College of Art in London. The life-sized structure was commissioned by Disney, and was designed by ALASKA ALASKA. Virgil Abloh’s Mickey Mouse illustration, created in 2018, serves as an additional source of inspiration for the collection.

For over 40 years, Disney and Make-A-Wish have granted wishes together for children with illnesses worldwide. These wishes include shopping sprees, studio visits, theme park and resort vacations, cruises, talent meet-and-greets, sports-themed experiences and more.

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Furthermore, the Create 100 campaign will have artists from various communities contributing artworks and experiences inspired by the Disney universe. These pieces will take inspiration from Pixar, Marvel, Star Wars, and 20th Century characters to support the Make-A-Wish foundation.


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